The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other facts concerning modern-day B2B advertising. We discuss exactly how the buying journey is currently completely fragmented and also the manner in which area building can aid online marketers retake control of the explor… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and other facts about modern B2B advertising. We discuss how the purchasing journey is now totally fragmented as well as the way that neighborhood building can assist marketers take back control of the exploration and also need gen… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other truths concerning contemporary B2B advertising. We talk about just how the buying trip is currently totally fragmented and also the way that neighborhood building can assist marketing professionals retake control of… Read More